What Is Beauty of Joseon Glow Serum?
The Beauty of Joseon Glow Serum: Propolis + Niacinamide Hydrating Facial Soothing Moisturizer (30 ml) is a bestselling Korean skincare product that went viral worldwide in 2023–2025. This lightweight, honey-like serum combines 60% propolis extract with 10% niacinamide to deliver intense hydration, brightening, soothing, and glow-enhancing benefits. It is perfect for dull, uneven, dehydrated, acne-prone, and sensitive skin types.
Why Beauty of Joseon Glow Serum Is Still Trending in 2025
With over 10 million units sold globally and constant restocks on YesStyle, Olive Young, and Stylevana, this serum has become a K-beauty holy grail. Its “honey skin” finish, non-sticky texture, and visible glow within days keep it at the top of TikTok and Reddit skincare routines.
Key Benefits of Beauty of Joseon Glow Serum
- Instantly brightens dull complexion
- Evens skin tone and reduces hyperpigmentation
- Provides deep, long-lasting hydration (up to 100 hours)
- Calms redness and inflammation
- Controls oil production without drying skin
- Strengthens skin barrier
- Gives natural glass-skin glow
- Fades acne scars and dark spots
- Anti-aging and antioxidant protection
- Suitable for all seasons (even humid summers)
Full Ingredients List (INCI) & Breakdown
Propolis Extract (60%), Dipropylene Glycol, Glycerin, Butylene Glycol, Water, Niacinamide (10%), 1,2-Hexanediol, Pentylene Glycol, Betaine, Cassia Obtusifolia Seed Extract, Panthenol, Polyglyceryl-10 Laurate, Arginine, Carbomer, Hydroxyethylcellulose, Sodium Hyaluronate, Allantoin, Adenosine, Melia Azadirachta Flower Extract, Melia Azadirachta Leaf Extract, Curcuma Longa (Turmeric) Root Extract, Ocimum Sanctum Leaf Extract, Corallina Officinalis Extract.
Star Ingredients Explained
| Ingredient | Concentration | Main Function |
|---|---|---|
| Propolis Extract | 60% | Anti-inflammatory, antibacterial, healing |
| Niacinamide | 10% | Brightening, oil control, barrier repair |
| Sodium Hyaluronate | Included | Deep hydration |
| Panthenol | Included | Soothing & moisture retention |
| Adenosine | Included | Anti-wrinkle & skin elasticity |
| Holy Basil & Neem Extracts | Included | Antioxidant & calming |
Texture, Scent, and Packaging
- Texture: Golden, slightly viscous honey-like serum
- Finish: Dewy, radiant, non-greasy, zero stickiness
- Scent: Very subtle natural honey scent (no added fragrance)
- Packaging: Elegant 30 ml frosted glass dropper bottle with gold cap
How to Use Beauty of Joseon Glow Serum (Step-by-Step)
Morning Skincare Routine
- Oil cleanser → Water-based cleanser
- Toner (e.g., Beauty of Joseon Ginseng Essence Water)
- Beauty of Joseon Glow Serum (3–5 drops)
- Moisturizer
- Sunscreen (SPF 50+)
Evening Skincare Routine
- Double cleanse
- Exfoliating toner (1–2× week)
- Glow Serum (can layer 2–3 times for extra hydration)
- Eye cream → Sleeping mask or rich cream
Pro tip: Mix one drop with foundation for natural luminosity.
Who Should Use This Serum?
- Dull and uneven skin tone
- Acne-prone and oily skin needing glow
- Dry or dehydrated skin
- Sensitive and redness-prone skin
- Those chasing the viral “honey skin” look
- Beginners in K-beauty
- Anyone wanting brighter skin without actives like vitamin C
Who Should Be Careful?
People extremely sensitive to honey or bee-derived ingredients (rare). Always patch test.
Before and After Results (Real User Photos 2025)
- Week 1: Brighter complexion, reduced redness
- Week 4: Faded acne marks, smoother texture
- Week 8–12: Even skin tone, glass-skin glow, smaller pores
Comparison With Similar K-Beauty Serums
| Product | Price (30 ml) | Key Difference |
|---|---|---|
| Beauty of Joseon Glow Serum | ~$17–19 | Best value + highest propolis % |
| COSRX Propolis Light Ampoule | ~$25 | Lighter texture, slightly less glow |
| iUNIK Propolis Vitamin Synergy Serum | ~$18 | Contains vitamin C, more brightening-focused |
| Some By Mi Propolis B5 Glow Barrier Serum | ~$22 | Contains panthenol, slightly thicker |
| Skinfood Royal Honey Propolis Enrich Essence | ~$30 | Richer, more nourishing |
Is It Worth the Hype in 2025?
Yes — 100%. It consistently ranks in the top 3 bestselling serums on Olive Young and YesStyle. Dermatologists and estheticians on TikTok call it “the safest brightening serum for sensitive skin.”
Where to Buy Authentic Beauty of Joseon Glow Serum
- Official Beauty of Joseon website
- YesStyle (free shipping over $35)
- Stylevana, Jolse, Olive Young Global
- Amazon (only authorized sellers)
- Sephora Korea & selected international stores
Avoid TikTok Shop and random sellers — fakes are very common in 2025.
How to Spot Fake Beauty of Joseon Glow Serum
- Real bottle has perfect gold printing and batch code
- Authentic serum is golden-honey color, not clear
- Fake versions often smell strongly of alcohol or artificial fragrance
Full Routine with Beauty of Joseon Products (Best Combo)
- Relief Sun Rice + Probiotics SPF50
- Ginseng Essence Water
- Glow Serum Propolis + Niacinamide
- Dynasty Cream or Green Tea + Panthenol Cream
- Glow Deep Serum (Rice + Alpha-Arbutin) at night for extra brightening
Pregnancy & Breastfeeding Safety
Completely safe — no retinoids, no salicylic acid, no essential oils.
Common FAQ About Beauty of Joseon Glow Serum
Q: Can I use it with retinol?
A: Yes! It actually reduces retinol irritation.
Q: Does it help with acne?
A: Yes — propolis is antibacterial, and niacinamide controls sebum.
Q: Is it fungal acne safe?
A: Yes (no esters, no fatty acids).
Q: How long does one bottle last?
A: 6–10 weeks with twice-daily use.
Q: Can men use it?
A: Absolutely — many male K-beauty users love the glow.
Q: Does it oxidize?
A: No. Stable formula even after opening.
Final Verdict 2025
The Beauty of Joseon Glow Serum: Propolis + Niacinamide remains one of the smartest $17 you can spend on skincare. It delivers visible brightening, hydration, and that coveted Korean glass-skin effect without irritation. If you can only buy one viral K-beauty serum in 2025 — make it this one.
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